The platform is rolling out a new feature that enables them to reduce the quantity of AI-created videos appearing in their timelines. This step comes as the company announced that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread release. This development aligns with a increase in AI-generated material, driven by new AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this material is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that many people appreciate content made with AI tools, from AI artwork to educational videos, and we want to offer the community the ability to increase or decrease of that, based on their own likes,” commented a spokesperson.
Volume and Proportions
The service announced that there are currently over a billion videos on its service labeled as AI-generated. In total, in excess of 100 million videos are uploaded to the app every day, making AI-generated material a limited part of its complete catalog.
User Control Features
Members will be able to reduce or increase the volume of AI-generated videos they watch by opening the content preference option in the application and choosing AI-made media. Additional categories that currently be modified under the filter cover current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies oblige users to label lifelike artificially created content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
Furthermore, the service will from now on attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This measure is designed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is also establishing a $2m awareness program for experts and groups to develop educational content about using AI responsibly. This initiative will support charitable organizations dedicated to educating coding and technology.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over intentions to make redundant hundreds of content moderators in Britain. TikTok is set to cut a significant number of roles in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
